Three Experts. One Mission.
Great Blue IQ was founded by three professional marketers who saw the future of search and built the tools to help businesses thrive in it. Together, we bring decades of experience in software development, advertising, and sales.
The Founding Team
Each founder brings unique expertise that combines to create a complete solution for modern marketing challenges.
Chris Ormiston
Chief Technology Officer
Chris stands at the intersection of software development and digital marketing, bringing a unique dual expertise that has shaped the entire Great Blue IQ platform. Currently leading a team of 28 Full Stack developers in Fintech software development, Chris built the automation systems that power our AI optimization tools. During his 20-year marketing career, he developed automation software now used by over 12,000 marketing agencies across eight countries. His mobile app development earned recognition from Forbes magazine, and he established enterprise security foundations at Intel as a Senior Systems Engineer. Before his current focus, Chris ranked competitive SEO keywords globally for major brands including Nike, Virgin Records, Sony, Coca-Cola, Motorola, and Asics. He architected every process within Great Blue IQ, translating decades of technical and marketing expertise into the AI-powered solutions that keep your business visible in the new era of search.
Kevin Churchman
Chief Executive Officer
Kevin brings decades of experience running a 7-figure advertising firm, giving him an unparalleled understanding of what truly drives people to take action and make purchases. His deep knowledge of consumer psychology and advertising strategy has generated millions in revenue for clients across virtually every industry. Kevin understands that great marketing isn't about clever tricks or flashy campaigns - it's about connecting with real human emotions and motivations. At Great Blue IQ, Kevin ensures that every AI optimization strategy, every piece of content, and every digital touchpoint is engineered to convert browsers into buyers. His strategic vision shapes how we position your business in AI ecosystems, ensuring you're not just visible, but irresistible to your ideal customers.
Bobby Hopkins
Co-Founder and Chief Operating Officer
Bobby Hopkins is a Partner and the Chief Operating Officer for Great Blue IQ, leading global operations, revenue execution, and customer experience strategy. He is responsible for ensuring that the company's AI-driven solutions translate into measurable business outcomes, helping organizations turn visibility into growth and customer relationships into lasting value. With more than 19 years of international leadership experience, Bobby has built, scaled, and transformed high-performance organizations across North America, Latin America, India, and the Philippines, directing large-scale operations supporting workforces exceeding 1,200 professionals. Throughout his career he has partnered with globally recognized brands including State Farm, HSBC, T-Mobile, Dish Network, DirecTV, and leading healthcare and technology companies. Known for his collaborative leadership style and ability to align strategy with execution, Bobby's accomplishments include driving quarterly healthcare revenue past $100 million, significantly reducing workforce turnover, and establishing global operations that deliver meaningful AI-driven cost efficiencies. He holds an MBA in Organizational Analysis from Willamette University and a Bachelor's Degree in Finance and Economics from Boise State University, where he was born and raised.
Our Story
We saw the shift happening before most. While the marketing world was still obsessing over Google rankings and backlink profiles, we noticed something profound: people were changing how they search. They weren't just typing keywords anymore - they were having conversations with AI.
“Find me a good dentist near downtown that's open on Saturdays.” “What's the best Italian restaurant for a first date?” “I need a plumber who can come today and won't overcharge me.”
These weren't search queries - they were requests for recommendations. And AI was answering them, drawing from data sources that traditional SEO never touched. We realized that businesses optimizing only for Google were becoming invisible to a growing segment of their potential customers.
Great Blue IQ was born from this insight. We combined Chris's technical expertise in building scalable marketing automation, Kevin's deep understanding of consumer psychology and advertising, and Bobby's mastery of sales processes and conversion optimization.
The result is a comprehensive suite of tools designed not just for today's marketing landscape, but for tomorrow's. We help businesses get found where customers are actually looking - in AI conversations, recommendation engines, and the emerging search paradigm that's reshaping how people discover products and services.
What We Stand For
Our values guide every decision we make and every solution we build.
Results-Driven
We measure success by your bottom line, not vanity metrics. Every strategy we implement is designed to generate real, measurable ROI.
Innovation First
While others cling to outdated SEO tactics, we're pioneering AI optimization strategies that position your business for the future.
Partnership Approach
We're not vendors - we're partners invested in your success. Our team becomes an extension of yours, working together toward shared goals.
Ready to Work With Us?
Let's discuss how Great Blue IQ can help your business thrive in the AI-powered future of search.