Three Experts. One Mission.
Great Blue IQ was founded by three professional marketers who saw the future of search and built the tools to help businesses thrive in it. Together, we bring decades of experience in software development, advertising, and sales.
The Founding Team
Each founder brings unique expertise that combines to create a complete solution for modern marketing challenges.
Chris Ormiston
Chief Technology Officer
Chris stands at the intersection of software development and digital marketing, bringing a unique dual expertise that has shaped the entire Great Blue IQ platform. Currently leading a team of 28 Full Stack developers in Fintech software development, Chris built the automation systems that power our AI optimization tools. During his 20-year marketing career, he developed automation software now used by over 12,000 marketing agencies across eight countries. His mobile app development earned recognition from Forbes magazine, and he established enterprise security foundations at Intel as a Senior Systems Engineer. Before his current focus, Chris ranked competitive SEO keywords globally for major brands including Nike, Virgin Records, Sony, Coca-Cola, Motorola, and Asics. He architected every process within Great Blue IQ, translating decades of technical and marketing expertise into the AI-powered solutions that keep your business visible in the new era of search.
Kevin
Chief Marketing Officer
Kevin brings decades of experience running a 7-figure advertising firm, giving him an unparalleled understanding of what truly drives people to take action and make purchases. His deep knowledge of consumer psychology and advertising strategy has generated millions in revenue for clients across virtually every industry. Kevin understands that great marketing isn't about clever tricks or flashy campaigns - it's about connecting with real human emotions and motivations. At Great Blue IQ, Kevin ensures that every AI optimization strategy, every piece of content, and every digital touchpoint is engineered to convert browsers into buyers. His strategic vision shapes how we position your business in AI ecosystems, ensuring you're not just visible, but irresistible to your ideal customers.
Bobby
Chief Sales Officer
Bobby is an expert in call centers and direct sales teams, with a proven track record of building and scaling high-performance sales organizations. He knows what sells and exactly how to sell it - knowledge that translates directly into helping your business develop a world-class sales process. Bobby understands that generating leads is only half the battle; converting those leads into paying customers requires systems, scripts, training, and relentless optimization. At Great Blue IQ, Bobby ensures that the traffic and leads we generate for your business don't go to waste. He works with clients to refine their sales processes, train their teams, and implement the closing techniques that turn interest into revenue. When your phone rings from an Identley lead or a Blue Siren ad, Bobby makes sure you're ready to close the deal.
Our Story
We saw the shift happening before most. While the marketing world was still obsessing over Google rankings and backlink profiles, we noticed something profound: people were changing how they search. They weren't just typing keywords anymore - they were having conversations with AI.
“Find me a good dentist near downtown that's open on Saturdays.” “What's the best Italian restaurant for a first date?” “I need a plumber who can come today and won't overcharge me.”
These weren't search queries - they were requests for recommendations. And AI was answering them, drawing from data sources that traditional SEO never touched. We realized that businesses optimizing only for Google were becoming invisible to a growing segment of their potential customers.
Great Blue IQ was born from this insight. We combined Chris's technical expertise in building scalable marketing automation, Kevin's deep understanding of consumer psychology and advertising, and Bobby's mastery of sales processes and conversion optimization.
The result is a comprehensive suite of tools designed not just for today's marketing landscape, but for tomorrow's. We help businesses get found where customers are actually looking - in AI conversations, recommendation engines, and the emerging search paradigm that's reshaping how people discover products and services.
What We Stand For
Our values guide every decision we make and every solution we build.
Results-Driven
We measure success by your bottom line, not vanity metrics. Every strategy we implement is designed to generate real, measurable ROI.
Innovation First
While others cling to outdated SEO tactics, we're pioneering AI optimization strategies that position your business for the future.
Partnership Approach
We're not vendors - we're partners invested in your success. Our team becomes an extension of yours, working together toward shared goals.
Ready to Work With Us?
Let's discuss how Great Blue IQ can help your business thrive in the AI-powered future of search.